Most athletes agree that a large percentage of their sport is mental and that the majority of their mistakes are mental mistakes. Yet most athletes spend little to no time strengthening their “mental muscle.” Why?

Most athletes have never been taught how to mentally train.

At the Athletic Mind Institute, we make certain that athletes of all skill levels learn how to train their mental muscle. We pride ourselves in offering cutting edge mental training tactics utilizing the latest technologies and experiential approaches. Our athletes benefit from our unparalleled availability and dedication as we frequent practice fields, athletic venues and offer hours on nights and weekends. We understand the athletic life is not a 9-5 job. We do whatever it takes to build success!

As a part of our Sport Psychology Services, we develop skills/address concerns including, but not limited to:

  • Setting and achieving goals
  • Performing under pressure
  • Maintaining focus
  • Dealing with distractions
  • Imagery
  • Self-talk
  • Teamwork
  • Effective communication
  • Handling mistakes and adversity
  • Recovering from injury
  • Confidence
  • Motivation
  • Playing in “the zone”
  • Managing stress on and off the field


The A.M.I. philosophy emphasizes 5 key components of optimal performance:  

AMI Philosophy Graph

We specialize in strengthening the Mental and Personal components of success, and promote balance and collaboration in all areas.

As a part of our exceptional services, we offer:

  • A personalized mental training program designed to address and promote success in all 5 areas, specializing in Mental and Personal components
  • Training for individuals, small groups, and teams
  • Access to Dr. Kays by email, phone, and SKYPE
  • Access to Dr. Kays’ latest seminars, books, podcasts, webinars and other performance-enhancement products


Call today at 614-874-0178 or email us at to learn more about our services.



I have had the pleasure of working with Dr. Kays for my entire professional soccer career and what a difference it made. Being a professional soccer player, there is more to the game than wins and losses. This past year Dr. Kays helped me with the mental aspect of the game. Through literature and “mind exercises.” Dr. Kays helped to keep me focused and prepared for everyday training as well as game days. With Dr. Kays’ guidance, I was able to reach my goals. A lot of my success and the Crew’s can be attributed to Dr. Kays. We as…

Jon Busch Goalie, San Jose Earthquakes. Goal Keeper of the Year, 2008

Dr. Kays has not only been an outlet for me to vent my frustrations, express my fears and acknowledge my accomplishments, he has been a friend. It is easy to get out there and play when your mind is at ease. Dr Kays makes it possible to free your mind of outside distractions and simply concentrate on the task at hand. We are very lucky to have him at our training sessions with our team.

Kyle Martino MLS Color Analyst Former MLS Player, Columbus Crew and LA Galaxy

Working with Dr. Kays has propelled me to achieve a greater sense of mental toughness on and off the tennis court. I take his new book ‘Sports Psychology for Dummies’ wherever I go and it’s great to have accessible knowledge at your fingertips. He has also made efforts to watch me play and has even sat in as my coach at a tournament in The Family Circle Cup in Charleston, South Carolina. He has also flown to Sweden to help me with off-season training. Dr. Kays truly cares about the people he works with and puts great effort into going…

Lilia Osterloh Former Professional Tennis Player Ranked in Top 50 in the World

More Products from Dr. Kays



Athlete's Journal

Sport's Psychology for Dummies

Podcasts for Dr. Kays