Raising a child or young adult in athletics can be one of the most rewarding yet difficult experiences for parents. Unique challenges are also encountered with teams, administrators and league personnel. The Athletic Mind Institute has assisted thousands of parents to make the sport experience the best it can possibly be for youth today!

A.M.I. offers services and programs for:

  • Parents of individual athletes (all ages/levels/sports)
  • Parent groups and organizations (such as boosters/clubs)
  • Travel and select teams
  • Schools and school district personnel (administration, athletic directors)
  • Leagues, state and national organizations


Our goal is to make athletic experiences extremely rewarding, applicable and enriching! All programs are customized to address your desired topics and concerns.


As a part of our services, we offer:   

  • Individual work with student-athletes and their parents to address concerns such as maximizing performance, motivation, thoughts of quitting, issues surrounding transitioning from high school to college sports, and helping your child recover from injury, among many others.
  • Group education on a wide range of topics such as helping student-athletes get the most out of their athletic experiences, sportsmanship, ideal fan behavior, productive and positive parent in sports, mental training, multi-sport athletes, and building healthy life and school success through sports.
  • School and league education on issues such as sportsmanship, positive parenting at competitions and developing leadership skills.
  • Programs for schools, school districts, leagues, and state and national organizations focusing on interventions for areas such as substance abuse, behavior problems, fan behavior, productive parenting and academic problems in student-athletes.


Specific objectives and fees are addressed directly prior to contract. Hourly fees do not apply to these services.


The student athletes today need many skills to manage their busy lives. Not all lessons can be taught at home, in the classroom or on the athletic field. It is helpful to have a specialist, like Dr. Kays, to assist our children in learning goal setting and problem solving techniques. In addition, he gives them an unbiased forum to express themselves as student athletes.

Parent of High School Student Athlete

Dr. Kays is such a good positive influence on our son’s golf game, but more importantly in the game of life. Joe has an improved positive mental outlook, improved grades, improved goal setting skills, and more of a balance in his life. What a surprise to not only see improvements in Joe’s golf game, but to also see improvements in other areas of his life – grades, goal setting and positive thinking. Joe’s sessions with Dr. Kays will benefit him for the rest of his life, not only in sports, but in all aspects of his life.

Parent of College Student-Athlete

Dr. Kays has taught my son the mental skills necessary to advance to higher levels of high school golf. From pre-shot planning to mental confidence in his game and skill set, my son’s score and abilities to rebound after an errant shot have improved drastically. Todd cares about my son and it is shown in the follow through he makes throughout the golf season.

Parent of College Golfer

Dr. Kays and the Athletic Mind Institute have begun to create one of the most state-of-the-art sport psychology programs for high schools. Dr. Kays’ programs have encompassed all aspects of high school athletics – student-athletes, coaches, parents, administration, medical team and academics. And best of all, Dr. Kays and his staff show their dedication by coming to practices and games and wanting the kids to be successful in sports, and even more importantly, in life.

Parent of High School Student-Athletes