Most athletes agree that a large percentage of their sport is mental and that the majority of their mistakes are mental mistakes. Yet most athletes spend little to no time strengthening their “mental muscle.” Why?


At the Athletic Mind Institute, we make certain that athletes of all skill levels learn how to train their mental muscle. We pride ourselves in offering cutting edge mental training tactics utilizing the latest technologies and experiential approaches. Our athletes benefit from our unparalleled availability and dedication as we frequent practice fields, athletic venues and offer hours on nights and weekends. We understand the athletic life is not a 9-5 job. We do whatever it takes to build success!


As a part of our Sport Psychology Services, we develop skills/address concerns including, but not limited to:

  • Setting and achieving goals
  • Performing under pressure
  • Maintaining focus
  • Dealing with distractions
  • Imagery
  • Self-talk
  • Teamwork
  • Effective communication
  • Handling mistakes and adversity
  • Recovering from injury
  • Confidence
  • Motivation
  • Playing in “the zone”
  • Managing stress on and off the field

Dr Kays’ philosophy emphasizes 5 key components of optimal performance:

We specialize in strengthening the Mental and Personal components of success, and promote balance and collaboration in all areas.

As a part of our exceptional services, we offer:

  • A personalized mental training program designed to address and promote success in all 5 areas, specializing in Mental and Personal components
  • Training for individuals, small groups, and teams
  • Access to Dr. Kays by email, phone, and SKYPE
  • Access to Dr. Kays’ latest seminars, books, podcasts, webinars and other mental training products

Through working with Dr. Kays, I have the tools to perform my best when in counts most: in auditions and concerts. He has helped me achieve happiness and confidence while being competitive and loving every aspect of my performance.

Charlotte O’Connor, M.A. French Horn Instructor Plays in various symphonies including Fort Wayne, Indiana; West Virginia, and Columbus, Indiana

I first came to work with Dr. Kays before embarking on auditions for doctoral-level music programs. Before working with him, I had the tendency to let little things bog me down during performances, and would overthink every aspect of my playing and performances. After multiple sessions with Dr. Kays, I was offered admission and doctoral…

Shelby Carico Doctoral Teaching Assistant James Madison University Trumpet Studio

I have had the pleasure of working with Dr. Kays for my entire professional soccer career and what a difference it made. Being a professional soccer player, there is more to the game than wins and losses. This past year Dr. Kays helped me with the mental aspect of the game. Through literature and “mind…

Jon Busch Goalie, San Jose Earthquakes. Goal Keeper of the Year, 2008

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